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Commercialization of innovative technologies : bringing good ideas to the marketplace / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan

Publisher: New Jersey Wiley and sons 2008Description: xviii, 248 p.ISBN: 9780470230077.Subject(s): Technological innovationsDDC classification: 658.577

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Item type	Current location	Collection	Call number	Status	Notes	Date due	Barcode
Books in Stacks (S)	Engineering Library Science & Technology	S	658.577 TOU (Browse shelf)	Available	ENG		256925

Previous		No cover image available			No cover image available	No cover image available	No cover image available	Next
Previous	658.5752 NEW Experience design: a framework for integrating brand, experience, and value	658.5752 STA Product design and decision theory	658.5752 ULR Product design and development	658.577 TOU Commercialization of innovative technologies : bringing good ideas to the marketplace	658.7 GOP Materials management : an integrated approach	658.8 AME Managerial marketing : the ultimate advantage	658.8 CRA Strategic marketing	Next

Includes index

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