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SERVICES marketing: text and readings

Publisher: Dublin Mercury 1996Description: xvi, 277 p.ISBN: 203918.Subject(s): MarketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 SER (Browse shelf)	Available		203918

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Previous	658.8 SCU Odyssey: Pepsi to apple - a marketing genius tells his story	658.8 SER Service delivery and public sector marketing	658.8 SER SERVICE quality: new directions in theory and practice	658.8 SER SERVICES marketing: text and readings	658.8 SER Service delivery and public sector marketing	658.8 SER Service excellence: marketing's impact on performance	658.8 SHE Marketing Theory: Evolution and Evaluation	Next

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