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Cases in marketing strategy / [by] Richard T.Hise, Stephen W.McDaniel

Publisher: Toronto Charles E.Merrill pub. 1984Description: xvii, 676 p.ISBN: 675201039.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 HIS (Browse shelf)	Available		141955

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Previous	658.8 HES Service breakthroughs: changing the rules of the game	658.8 HES Successful marketing research: the complete guide to getting and using essential information about your customers and competitors /	658.8 HIN Cases in marketing management: issues for the 1990s	658.8 HIS Cases in marketing strategy /	658.8 HIS Marketing decisions for new and mature products	658.8 HOF Essentials of services marketing: concepts, strategies & cases	658.8 HOL Databased marketing	Next

Includes index.

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