Fundamentals of marketing / [by] William J.Stanton
By: STANTON, William J.
Series: McGraw-Hill series in marketing. Publisher: New York McGraw-Hill 1985Edition: 7th ed.Description: xxii, 697 p.-.Subject(s): Marketing ManagementDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 STA (Browse shelf) | Available | 115670 | |
Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 STA (Browse shelf) | Available | 96849 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser
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658.8 STA Fundamentals of marketing / | 658.8 STA MARKETING | 658.8 STA How to prepare a marketing plan | 658.8 STA Fundamentals of marketing / | 658.8 STE Marketing planning guide | 658.8 STO Discovering marketing: an active-learning approach | 658.8 STO Marketing: a case study approach |
Includes glossary and index.
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