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Brand together: how co-creation generates innovation and re-energizes brands

Publisher: London Kogan Page 2012Description: x, 172 p.ISBN: 9780749463250.Subject(s): Product managementDDC classification: 658.4

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.4 IND (Browse shelf)	Available		208203
Books in Reference (R)	Management and Commerce Science & Technology	R	658.4 IND (Browse shelf)	Available		203150

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Previous	658.4 HEA THE HEART and soul of leadership /	658.4 HER Management of organizational behavior: leading human resources /	658.4 HOW Quality on trial: bringing bottom-line accountability to the quality effort	658.4 IND Brand together: how co-creation generates innovation and re-energizes brands	658.4 KAR The Soft edge: where great companies find lasting success	658.4 LIT The Milkshake moment /	658.4 LOC The Essentials of project management	Next

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