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The management and marketing of services

Series: Contemporary business series. Publisher: Oxford Butterworth Heinemann 1994Description: x, 269 p.-.ISBN: 750607890.DDC classification: 658.8199

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8199 MUD (Browse shelf)	Available		207458

Previous		No cover image available		No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.816 SEY The pricing decision: a strategic planner for marketing professionals	658.817 GOL Secrets of overcoming sales resistance	658.818 MUM Chasing the Monster Idea:the marketer's almanac for predicting idea epicness	658.8199 MUD The management and marketing of services	658.82 ALT ALTERNATIVES for delivering public services: toward improved performance /	658.82 ALT ALTERNATIVES for delivering public services: toward improved performance /	658.82 ENG Promotional strategy: managing the marketing communications process	Next

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