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The fundamentals of advertising / [by]John Wilmshurst

Series: The marketing series. Publisher: Oxford Butterworth-Heinemann 1998Description: xiv, 267 p.ISBN: 750602503.Subject(s): AdvertisingDDC classification: 659.1

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.1 WIL (Browse shelf)	Available		137411

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Previous	659.1 SEN Brand positioning : strategies for competitive advantage	659.1 WEL Advertising: principles and practice /	659.1 WHI Advertising	659.1 WIL The fundamentals of advertising /	659.1 YUV சுண்டி இழுக்கும் விளம்பர உலகம்	659.10973 VER Watch this listen up click here: inside the 300 billion dollar business behind the media you constantly consume	659.10973 VER Watch this listen up click here: inside the 300 billion dollar business behind the media you constantly consume	Next

Includes appendixes and index.

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