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The essence of services marketing / [by] Adrian Payne

Publisher: New Delhi Prentice-Hall of India 1998Description: x, 253 p.ISBN: 8120309146.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 PAY (Browse shelf)	Available		138595

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Previous	658.8 PAL The business and marketing environment	658.8 PAL The business and marketing environment	658.8 PAL Introduction to marketing: theory and practice	658.8 PAY The essence of services marketing /	658.8 PAY The essence of services marketing	658.8 PAY The essence of services marketing	658.8 PED Selling principles and methods	Next

Includes index.

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