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Successful marketing research: the complete guide to getting and using essential information about your customers and competitors / [by] Edward L.Hester

Publisher: New York John Wiley 1996Description: xv, 240 p.ISBN: 471123811.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 HES (Browse shelf)	Available		141999
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 HES (Browse shelf)	Available		136519

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Previous	658.8 HAY Measuring customer satisfaction: survey design, use and statistical analysis methods	658.8 HEN Classic failures in product marketing: marketing principles violations and how t	658.8 HES Service breakthroughs: changing the rules of the game	658.8 HES Successful marketing research: the complete guide to getting and using essential information about your customers and competitors /	658.8 HES Marketing	658.8 HES Service breakthroughs: changing the rules of the game	658.8 HES Successful marketing research: the complete guide to getting and using essential information about your customers and competitors /	Next

Includes index.

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