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Strategic marketing: planning and control

Series: The chartered institute of marketing. Publisher: Oxford Butterworth- Heinemann 2002Edition: 2nd ed.Description: xiv, 304 p.-.ISBN: 750652365.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Main Library Science & Technology	S	658.8 DRU (Browse shelf)	Available		156560

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Previous	658.8 DAH International marketing: a global perspective	658.8 DIL Production and operations management: manufacturing and services /	658.8 DOY Marketing management and strategy	658.8 DRU Strategic marketing: planning and control	658.8 DUN The Marketing Accountability Imperative: driving superior returns on marketing investments /	658.8 ENT Entrepreneurial marketing /	658.8 ETZ Marketing /	Next

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