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SERVICES marketing: integrating customer focus across the firm

By: Zeithaml, Valarie A.
Publisher: New Delhi McGraw Hill Education 2015Edition: 6th ed.Description: xxxii, 711 p.ISBN: 9781259026812.Subject(s): MarketingDDC classification: 658.8
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Books in Reference (R) Books in Reference (R) Main Library
Science & Technology
R 658.8 SER (Browse shelf) Available 240423
Books in Reference (R) Books in Reference (R) Management and Commerce
Science & Technology
R 658.8 SER (Browse shelf) Available 240424

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