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READINGS in global marketing

Publisher: London Dryden 1995Description: xv, 408 p.ISBN: 30990084.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 REA (Browse shelf)	Available		200121

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Previous	658.8 QUE MARKETING management: text and cases	658.8 RAN Trade marketing strategies: the partnership between manufacturers, brands and retailers /	658.8 RAP The Great Marketing Turnaround: The age of the Individual and how to profit from	658.8 REA READINGS in global marketing	658.8 REA READINGS in modern applied salesmanship: selections from sales management magazi	658.8 REA READINGS in modern applied salesmanship: selections from sales management magazi	658.8 REE Industrial marketing: analysis, planning and control	Next

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