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Readings and cases in basic marketing / E. Jerome McCarthy, John F. Grashof and Andrew A. Brogowicz

Contributor(s): McCarthy, E. Jerome [Editor] | Grashof, John F [Editor] | Brogowicz, Andrew A [Editor].

Publisher: Illinois Richard D. Irwin 1984Edition: 4th ed.Description: xiii, 387 p.ISBN: 256031312.Subject(s): Marketing-managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Notes	Date due	Barcode
Books in Stacks (S)	Engineering Library Science & Technology	S	658.8 REA (Browse shelf)	Available	ENG		254034

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Readings and cases in basic marketing / E. Jerome McCarthy, John F. Grashof and Andrew A. Brogowicz

Contributor(s): McCarthy, E. Jerome [Editor] | Grashof, John F [Editor] | Brogowicz, Andrew A [Editor].

Browsing Engineering Library Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser