Promotional strategy: managing the marketing communications process
By: ENGEL, James F.
Publisher: Boston McGraw-Hill 1994Edition: 8th ed.Description: xv, 624 p.ISBN: 256122407.Subject(s): MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 ENG (Browse shelf) | Available | 235438 | |
Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 ENG (Browse shelf) | Available | 207301 |
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