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Product strategy for high-technology companies: how to achieve growth, competitive advantage, and increased profits / Michael E. McGrath

Publisher: New York IRWIN 1995Description: xiv, 284 p.ISBN: 786301465.Subject(s): Strategic planning | Product-management

DDC classification: 658.4012

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.4012 MAC (Browse shelf)	Available		249340

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Previous	658.4012 LIM Managing the new organisation: a blueprint for networks and strategic alliances	658.4012 LOW Strategic management of professional service firms	658.4012 LYN Corporate strategy	658.4012 MAC Product strategy for high-technology companies: how to achieve growth, competitive advantage, and increased profits	658.4012 MAR Management strategy:achieving sustained competitive advantage	658.4012 MIN The rise and fall of strategic planning	658.4012 MIN The strategy process: concepts, contexts, cases	Next

Includes index

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