Principle of marketing / [by] Philip Kotler
By: KOTLER, Philip.
Publisher: London Prentice Hall 1986Edition: 3rd ed.Description: xxiv, 774 p.ISBN: 137018304.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Management and Commerce Science & Technology | R | 658.8 KOT (Browse shelf) | Available | 121185 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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| 658.8 KOT Marketing management | 658.8 KOT Marketing management / | 658.8 KOT Marketing management: analysis, planning, implementation and control | 658.8 KOT Principle of marketing | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing management |
Includes appendixes, glossary and index.
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