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Odyssey: Pepsi to apple - a marketing genius tells his story

Publisher: London Harper Collins 1987Description: 609 p.ISBN: 6383432.Subject(s): Marketing - managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 SCU (Browse shelf)	Available		235902

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Previous	658.8 SCH Marketing: contemporary concepts and practices	658.8 SCH Integrated marketing communications	658.8 SCO Building a winning sales team: how to recruit, train and motivate the best	658.8 SCU Odyssey: Pepsi to apple - a marketing genius tells his story	658.8 SER Service delivery and public sector marketing	658.8 SER SERVICE quality: new directions in theory and practice	658.8 SER SERVICES marketing: text and readings	Next

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