Marketing: principles and perspectives / by]William O.Bearden, Thomas N.Ingram, Raymond W.Laforge
By: BEARDEN, William O | Ingram, Thomas N | Laforge, Raymond W.
Series: Irwin/ McGraw-Hill series in marketing. Publisher: Boston Irwin/ McGraw-Hill 1998Edition: 2nd ed.Description: xxxvi, 615 p.-.ISBN: 256218978.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
|
Management and Commerce Science & Technology | S | 658.8 BEA (Browse shelf) | Available | 156147 |
Includes appendixes, glossary & index.
There are no comments for this item.