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Marketing: contemporary concepts and practices /[by] William F.Schoell, Joseph P.Guiltinan

Publisher: Boston Allyn and Bacon 1988Edition: 3rd ed.Description: xxv, 762 p.ISBN: 205105696.Subject(s): MarketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 SCH (Browse shelf)	Available		111705

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Previous	658.8 ROS Marketing channels: a management view	658.8 SAL SALES promotion	658.8 SAM Counterturubulence marketing: a proactive strategy for volatile econopmic times	658.8 SCH Marketing: contemporary concepts and practices	658.8 SCH Marketing: contemporary concepts and practices	658.8 SCH Integrated marketing communications	658.8 SCO Building a winning sales team: how to recruit, train and motivate the best	Next

Includes glossary and index.

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