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Marketing: basic concepts and decisions /[by] William M.Pride, O.C.Ferrell

By: PRIDE, William M [Author] | Ferrell, O.C [Author].
Publisher: Boston Houghton Mifflin 1985Edition: 4th ed.Description: xxix, 752 p.ISBN: 395357098.Subject(s): Marketing managementDDC classification: 658.8
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