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Marketing Theory: Evolution and Evaluation

Publisher: New York John Wiley 1988Description: xi, 231 p.ISBN: 471635278.Subject(s): MarketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 SHE (Browse shelf)	Available		223681

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Previous	658.8 SER SERVICES marketing: text and readings	658.8 SER Service delivery and public sector marketing	658.8 SER Service excellence: marketing's impact on performance	658.8 SHE Marketing Theory: Evolution and Evaluation	658.8 SHE Rethinking business to business marketing	658.8 SHE Winning back your market: the inside stories of the companies that did it	658.8 SHE Modern marketing: manual of principles and practices of marketing /	Next

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