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Marketing management: analysis, planning, implementation, and control / [by]Philip Kotler

By: KOTLER, Philip.
Publisher: New Delhi Prentice- Hall 1998Edition: 9th ed.Description: xxxvii, 789 p.ISBN: 8120311787.Subject(s): Marketing managementDDC classification: 658.8
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Appendix: p. A 1- A 13; Index: p. I 1- I 35

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