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Marketing management: analysis, planning, implementation, and control /[by] Philip Kotler

By: KOTLER, Philip.
Publisher: New Delhi Prentice-Hall 1996Edition: 8th ed.Description: xxix, 801 p.ISBN: 8120308778.Subject(s): Marketing managementDDC classification: 658.8
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S 658.8 KOT (Browse shelf) Available 124705
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658.8 KOT (Browse shelf) Available 103746
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S 658.8 KOT (Browse shelf) Available 124453
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R 658.8 KOT (Browse shelf) Available 124704

Includes index.

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