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Marketing decision making : Analytic framework and cases / William F. O'Dell... [et.al.]

By: O'dell, William F [et al].
Publisher: Cincinnati South-Western Pub. Co. 1984Edition: 3rd ed.Description: vi, 461 p.ISBN: 538195207.Subject(s): Marketing-decision makingDDC classification: 658.802
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Includes index.

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