Marketing /[by] James L. Heskett
By: HESKETT, James L.
Publisher: New York Macmillan 1976Description: xiii, 610 p.ISBN: 23539402.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Reference (R)
|
Management and Commerce Science & Technology | R | 658.8 HES (Browse shelf) | Available | 67427 | |
Books in Stacks (S)
|
Management and Commerce Science & Technology | S | 658.8 HES (Browse shelf) | Available | 68975 |
Includes appendixes and index.
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