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Managerial marketing : the ultimate advantage / B. Charles Ames, James D. Hlavacek

Publisher: New Jersey Managerial Marketing 1984Description: xv, 389 p.ISBN: 930239008.Subject(s): Marketing-managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Notes	Date due	Barcode
Books in Stacks (S)	Engineering Library Science & Technology	S	658.8 AME (Browse shelf)	Available	ENG		253491

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Previous	658.5752 ULR Product design and development	658.577 TOU Commercialization of innovative technologies : bringing good ideas to the marketplace	658.7 GOP Materials management : an integrated approach	658.8 AME Managerial marketing : the ultimate advantage	658.8 CRA Strategic marketing	658.8 CUR Business and marketing for engineering and scientists	658.8 HAM The ultimate guide to strategic marketing : real World methods for developing successful, long-term marketing plans	Next

Includes index

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