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Advertising that works: how to create a winning advertising program for your com /[by] Robert Fearon

Series: The entrepreneur's guide series. Publisher: Chicago Probus pub. 1991Description: viii, 205 p.-.ISBN: 1557381690.Subject(s): AdvertisingDDC classification: 659.1

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.1 FEA (Browse shelf)	Available		113667

Previous	No cover image available	No cover image available	No cover image available			No cover image available	No cover image available	Next
Previous	659.1 DUT Dagmar: defining advertising goals for measured advertising results	659.1 EXC EXCELLENCE in advertising: the IPA guide to best practice /	659.1 EXC EXCELLENCE in advertising: the IPA guide to best practice /	659.1 FEA Advertising that works: how to create a winning advertising program for your com	659.1 FLE Fundamentals of advertising research	659.1 GEN Advertising planning: mathematical models in advertising media planning /	659.1 GRE Cases in advertising and communications management	Next

Includes index.

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