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Advertising planning: mathematical models in advertising media planning / [by] Dennis H.Gensch

Publisher: London Elsevier scientific pub. 1973Description: ix, 176 p.ISBN: 444410748.Subject(s): AdvertisingDDC classification: 659.1

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.1 GEN (Browse shelf)	Available		125067

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Previous	659.1 EXC EXCELLENCE in advertising: the IPA guide to best practice /	659.1 FEA Advertising that works: how to create a winning advertising program for your com	659.1 FLE Fundamentals of advertising research	659.1 GEN Advertising planning: mathematical models in advertising media planning /	659.1 GRE Cases in advertising and communications management	659.1 GUP Cases in advertising and communications management in India /	659.1 JOH மக்கள் தொடர்பு கலை /	Next

Includes appendixes, references and index.

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