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Introduction to marketing /[by] John Frain

Series: M& E BEC book series. Publisher: Plymouth Macdonald and Evans 1981Description: viii, 238 p.ISBN: 712109595.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 FRA (Browse shelf)	Available		74695

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Previous	658.8 FIE THE FIELD sales manager: a manual of practice /	658.8 FOS Mastering marketing /	658.8 FOX Consumer Psychology in behavioural perspective	658.8 FRA Introduction to marketing	658.8 FRE Views of marketing: a reader	658.8 FUN FUNDAMENTALS of marketing: additional dimensions selections from the literature /	658.8 GAR Exponential marketing: capturing sustainable growth in an environment of constan	Next

Includes bibliography and index.

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