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INTERNET marketing: building advantage in the networked economy / [by]Rafi A. Mohammed...[et al.]

Publisher: Boston McGraw Hill 2004Edition: 2nd ed.Description: xxxi, 743 p.ISBN: 71232591.Subject(s): Internet marketingDDC classification: 658.84

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Main Library Science & Technology	R	658.84 INT (Browse shelf)	Available		153085

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Previous	658.8 SER SERVICES marketing: integrating customer focus across the firm	658.800973 BER Marketing and American consumer culture : a cultural studies analysis	658.812 KUM Customer relationship management: concepts and cases	658.84 INT INTERNET marketing: building advantage in the networked economy /	658.84 KRI E-Commerce management: text and cases /	658.87 RET Retail strategy: the view from the bridge	659.2 PRA The Practice of public relations	Next

Includes, appendixes, glossary and index.

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