Normal view MARC view ISBD view

Fundamentals of advertising research

By: FLETCHER, Alan D | Bowers, Thomas, A .

Publisher: California Wadsworth pub. 1991Edition: 4th ed.Description: xv, 364 p.ISBN: 053414778x.Subject(s): Advertising- researchDDC classification: 659.1

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Holdings ( 1 )
Comments ( 0 )

Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.1 FLE (Browse shelf)	Available		207223

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser

Previous	No cover image available	No cover image available			No cover image available	No cover image available	No cover image available	Next
Previous	659.1 EXC EXCELLENCE in advertising: the IPA guide to best practice /	659.1 EXC EXCELLENCE in advertising: the IPA guide to best practice /	659.1 FEA Advertising that works: how to create a winning advertising program for your com	659.1 FLE Fundamentals of advertising research	659.1 GEN Advertising planning: mathematical models in advertising media planning /	659.1 GRE Cases in advertising and communications management	659.1 GUP Cases in advertising and communications management in India /	Next

There are no comments for this item.

UOJ Online

Fundamentals of advertising research

By: FLETCHER, Alan D | Bowers, Thomas, A.

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser

By: FLETCHER, Alan D | Bowers, Thomas, A .