From brand vision to brand evaluation: strategically building and sustaining brands / [by] Leslie de chernatony
By: DE CHERNATONY, Leslie.
Publisher: Oxford Butterworth-Heinemann 2001Description: xv, 293 p.ISBN: 750646144.Subject(s): ManagementDDC classification: 658| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658 DEC (Browse shelf) | Available | 146628 |
Includes index.
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