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Greener products : the making and marketing of sustainable brands

Publisher: Boca raton CRC press 2017Edition: 2nd ed.Description: xxi,250 p.ISBN: 9781138746893.Subject(s): Brand name products

DDC classification: 658.827

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Item type	Current location	Collection	Call number	Status	Notes	Date due	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	658.827 LAN (Browse shelf)	Available	MAN		282585

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Previous	658.82 VEE Gravitational marketing : the science of attracting customers /	658.827 HED Brand management: research, theory and practice	658.827 HED Brand management: research, theory and practice	658.827 LAN Greener products : the making and marketing of sustainable brands	658.827 STR Strategic brand management : building, measuring, and managing brand equity	658.83 AAK Marketing research	658.83 AAK Marketing research /	Next

Includes index

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