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Exploring marketing research / William G. Zikmund

By: Zikmund, William G.

Publisher: Chicago The Dryden Press 1985Edition: 2nd ed.Description: xxiii, 778 p.ISBN: 30056683.Subject(s): Marketing researchDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Notes	Date due	Barcode
Books in Stacks (S)	Engineering Library Science & Technology	S	658.8 ZIK (Browse shelf)	Available	ENG		253342

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Previous		No cover image available	No cover image available	No cover image available		No cover image available		Next
Previous	658.8 KOT Marketing management /	658.8 REA Readings and cases in basic marketing	658.8 SCH Study guide to accompany Schewe and Smith Marketing concepts and applications	658.8 ZIK Exploring marketing research	658.802 FER Revenue disruption	658.802 MAR Marketing decision making : Analytic framework and cases	658.81 ALT Hacking sales: the ultimate playbook and tool guide to building a high velocity sales machine	Next

Includes appendix, glossary and index

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Exploring marketing research / William G. Zikmund

By: Zikmund, William G.

Browsing Engineering Library Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser