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Essentials of marketing

Series: Irwin series in marketing. Publisher: Homewood Irwin 1991Edition: 5th ed.Description: xvii, 526 p.-.ISBN: 256093237.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 MAC (Browse shelf)	Available	125903
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 MAC (Browse shelf)	Available	125904
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 MAC (Browse shelf)	Available	235072

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Previous	658.8 MAC Beyond business process reengineering: towards the holonic enterprise /	658.8 MAC Essentials of marketing	658.8 MAC Essentials of marketing	658.8 MAC Essentials of marketing	658.8 MAC Key customers: how to manage them profitably /	658.8 MAC Management accocunting: strategic planning and marketing	658.8 MAC Marketing Plans: how to prepare them how to use them /	Next

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