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Essentials of marketing

Series: Irwin series in marketing. Publisher: Homewood Irwin 1988Edition: 4th ed.Description: xvi, 512 p.ISBN: 256060096.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 MAC (Browse shelf)	Available		207376

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Previous	658.8 MAC Basic marketing; a managerial approach	658.8 MAC Beyond business process reengineering: towards the holonic enterprise /	658.8 MAC Essentials of marketing	658.8 MAC Essentials of marketing	658.8 MAC Essentials of marketing	658.8 MAC Key customers: how to manage them profitably /	658.8 MAC Management accocunting: strategic planning and marketing	Next

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