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Effective marketing: creating and keeping customers in an e-commerce world

By: ZIKMUND, William G.
Publisher: [Australia] South-Western 2002Edition: 3rd ed.Description: xxix, 553 p.ISBN: 324125690.Subject(s): MarketingDDC classification: 658.80285
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Item type Current location Collection Call number Status Date due Barcode
Books in Stacks (S) Books in Stacks (S) Management and Commerce
Science & Technology
S 658.80285 ZIK (Browse shelf) Available 158254

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