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Consumer values and brand loyalty: a study on the perception of consumers on select branded clothing wears Thesis submitted to Thiruvalluvar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce

Publisher: Vellore Thiruvalluvar University 2017Description: 203 p.Subject(s): Branding (marketing)

DDC classification: 658.827 SAT

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books - Use in Library (PR)	Management and Commerce Science & Technology	PR	658.827 SAT (Browse shelf)	Not for loan		275012

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