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A Preface to marketing management /[by] J.Paul peter, James H.Donnelly, Jr. Lawrence X.Tarpey

Publisher: Plano Business pub. 1982Description: xii, 275 p.ISBN: 256027129.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 PET (Browse shelf)	Available		96040

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Previous	658.8 PER Applications in basic marketing : clippings from the popular business press /	658.8 PER Applications in basic marketing : clippings from the popular business press /	658.8 PER Essentials of marketing: a global managerial approach	658.8 PET A Preface to marketing management	658.8 PET A Preface to marketing management	658.8 PET Understanding consumer behavior /	658.8 PHI International marketing strategy: analysis, development and implementation	Next

Includes index.

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