| 000 -LEADER |
|---|
| fixed length control field |
00460nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180712s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
131161385 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Author Mark |
GRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
GREYSER, Stephen A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Cases in advertising and communications management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Englewood Cliffs |
| Name of publisher, distributor, etc. |
Prentice Hall |
| Date of publication, distribution, etc. |
1992 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 681 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising-United States-Communication systems-Case stu |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| item type |
Books in Stacks (S) |
