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Developing, implementing, & managing an effective marketing plan (Record no. 61130)

000 -LEADER
fixed length control field	00414nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180710s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	235900
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Author Mark	GOE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Goetsch, Hol
245 ## - TITLE STATEMENT
Title	Developing, implementing, & managing an effective marketing plan
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Chicago
Name of publisher, distributor, etc.	American Marketing Association
Date of publication, distribution, etc.	1993
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 249 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	450.00	658.802 GOE	235900	2018-07-13	Books in Stacks (S)

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