Basic marketing; a managerial approach (Record no. 5279)

000 -LEADER
fixed length control field 00407nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 256036500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark MAC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, Jerome E.
245 ## - TITLE STATEMENT
Title Basic marketing; a managerial approach
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood
Name of publisher, distributor, etc. Richard D. Irwin
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent veried pages
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Stacks (S)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Full call number Accession Number Date last seen item type
        Management and Commerce Management and Commerce Science & Technology 2018-07-12 Not Known 200.00 658.8 MAC 235850 2018-07-12 Books in Stacks (S)
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