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Applications in basic marketing : (Record no. 4097)

000 -LEADER
fixed length control field	00565nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20221228143327.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072864710
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	PER
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	PERREAULT., Jr., William D.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McCarthy, E.Jerome
245 ## - TITLE STATEMENT
Title	Applications in basic marketing :
Remainder of title	clippings from the popular business press /
Statement of responsibility, etc.	William D.Perreault., Jr., E.Jerome McCarthy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	McGraw-Hill/ Irwin
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 215 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Full call number	Accession Number	Date last seen	item type	Total Checkouts	Date last checked out
Management and Commerce	Management and Commerce	Science & Technology	2018-07-12	Asia Foundation donation	658.8 PER	186305	2018-07-12	Books in Stacks (S)
Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Asia Foundation donation	658.8 PER	187161	2022-11-30	Books in Stacks (S)	1	2022-11-17
Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Asia Foundation donation	658.8 PER	187162	2023-01-10	Books in Stacks (S)	1	2022-11-25
Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Asia Foundation donation	658.8 PER	187163	2018-07-16	Books in Reference (R)

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