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The Blueprint for strategic advertising: how critical thinking builds successful campaigns (Record no. 40848)

000 -LEADER
fixed length control field	00439nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190527144917.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780765646583
041 ## - LANGUAGE
Language of text/sound track	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.111
Author Mark	BER
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Berman, Margo
245 #4 - TITLE STATEMENT
Title	The Blueprint for strategic advertising: how critical thinking builds successful campaigns
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	Routledge;
Date of publication, distribution, etc.	2017
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 208 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Quency Distributors	5598.40	659.111 BER	252353	2018-07-13	Books in Reference (R)
				Management and Commerce	Management and Commerce	Science & Technology	2019-11-29	ADITYA BOOKS P.LTD		659.111 BER	275616	2019-11-29	Books in Reference (R)

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