| 000 -LEADER |
|---|
| fixed length control field |
00499nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220118150142.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180712s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
706906993 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Author Mark |
AMA |
| DDC Edition number |
23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
AMARCHAND, D. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Varadharajan, B. |
| 245 #3 - TITLE STATEMENT |
|---|
| Title |
An introduction to marketing |
| Statement of responsibility, etc. |
/[by] D. Amarchand, B.Varadharajan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Vikas pub. |
| Date of publication, distribution, etc. |
1979 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
298 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliography.
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| item type |
Books in Reference (R) |
