Product policy and brand management: text and cases (Record no. 33483)

000 -LEADER
fixed length control field 00410nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120352605
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5
Author Mark CHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chitale, A.K.
245 ## - TITLE STATEMENT
Title Product policy and brand management: text and cases
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. PHI Learning
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 308 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Reference (R)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Full call number Accession Number Date last seen item type Total Checkouts Date last checked out
        Main Library Main Library Science & Technology 2018-07-16 Not Known 1062.50 658.5 CHI 243686 2019-09-06 Books in Stacks (S)    
        Management and Commerce Management and Commerce Science & Technology 2018-07-13 Not Known 1062.50 658.5 CHI 243685 2018-07-13 Books in Reference (R)    
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 DSBI   658.5 CHI 249791 2019-09-09 Books in Stacks (S) 1 2019-08-27
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 DSBI   658.5 CHI 249792 2018-07-16 Books in Reference (R)    
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