000 -LEADER |
fixed length control field |
00390nam a2200133Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
201510448 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Author Mark |
FRA |
245 ## - TITLE STATEMENT |
Title |
Organizing and implementing the marketing effort: text and cases |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
California |
Name of publisher, distributor, etc. |
Addison-Wesley |
Date of publication, distribution, etc. |
1991 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 818 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing-Management-Case Studies |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |