000 -LEADER |
fixed length control field |
00603nam a2200217Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240401102921.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
240401b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788131526286 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
302.2307 |
Author Mark |
WIM |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wimmer, Roger D. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
DOMINICK, Joseph R. |
245 ## - TITLE STATEMENT |
Title |
Mass media research: an introduction |
Statement of responsibility, etc. |
/ Roger D. Wimmer, Joseph R. Dominick |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Delhi |
Name of publisher, distributor, etc. |
Cengage Learning |
Date of publication, distribution, etc. |
2017 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 481 p. |
500 ## - GENERAL NOTE |
General note |
Includes glossary and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication-research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Reference (R) |