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Marketing: the core (Record no. 26020)

000 -LEADER
fixed length control field	00411nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007121478X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	KER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	KERIN, Roger A.
245 ## - TITLE STATEMENT
Title	Marketing: the core
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston
Name of publisher, distributor, etc.	McGraw-Hill/ Irwin
Date of publication, distribution, etc.	2004
300 ## - PHYSICAL DESCRIPTION
Extent	xxxii, 405 p. -
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill / Irwin series in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-08-09	Not Known	0.00	658.8 KER	158154	2018-07-13	Books in Reference (R)

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