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Marketing strategy: Planning and implementation (Record no. 25981)

000 -LEADER
fixed length control field	00416nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	256136920
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	WAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	WALKER, Orville C.
245 ## - TITLE STATEMENT
Title	Marketing strategy: Planning and implementation
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston
Name of publisher, distributor, etc.	Irwin/McGraw-Hill
Date of publication, distribution, etc.	1996
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 392 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Total Checkouts	Full call number	Accession Number	Date last seen	Date last checked out	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	450.00	1	658.8 WAL	235018	2022-11-22	2022-11-14	Books in Stacks (S)
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Not Known	0.00		658.8 WAL	141990	2018-07-16		Books in Stacks (S)

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